2004-05-26

McDonald's renting DVDs

Burger giant McDonald's Corp. will begin renting DVDs at all 105 of its stores in the Denver area. The McDonald's video rental program is more loosely structured, and cheaper, than what Blockbuster has to offer. The DVDs can be returned to any McDonald's, and at $1 a day is less expensive than the $3.99 Blockbuster charges to rent a DVD for three days. However. McDonald's will only carry the 30 most popular titles.